Ah, Dutch Comic Con. The largest comic convention of the Netherlands. Infamous for its visitor numbers and the outrageous prices of tables. To counter that, two friends of mine, Dewy and Sarah, decided to share two tables between the three of us. That way we would pay less and still be present on this large convention.
Was this approach a succes?
One thing we quickly noticed, two tables for three people is somewhat smallish. In fact, we could all just fit all our merchandise and prints in the space. Dewy, having the largest inventory of us all, couldn’t display all her products. Next convention it’ll be probably too small.
Nevertheless, we managed to get everything kinda in place and the rest of the weekend went pretty well. I sold all my Hollow Knight stickers because I forgot to take the last bit of stock with me on Sunday. Lesson learned!
On the other hand, I notice a trend between me and my table buddies – they sell a lot more items than I do. How come? First of all, they offer more products – Sarah has more poster designs and all posters are also available as postcards, while my poster artwork is only available as posters. Dewy has so much fandoms covered with her smart customisation options, that there were almost always people going through her button designs and often people were standing in line to see what’s on offer – standing before my stand.
While the obvious solution would be just to create more (fan) artwork, I don’t really want to go that route. I fear I end up with a lot of stock, spending a lot of money on prints of which I don’t know they will sell. Besides, I don’t feel so comfortable anymore with just creating pretty pictures of someone else’s intellectual property. I fear that they’ll come to get me for that someday, and I rather draw whatever I feel like drawing than to think hard about what’s popular at the moment.
I know a few artists that seem to get by creating whatever they like to do; Evaboneva makes prints of her own artwork that seem to sell quite well. The same goes for Nikki Smits or Ines Borba.
Thing is, they all have a very recognisable style, which I don’t really have? I think my work is pretty generic digital painting; though I like to go deep with my creature designs, they are not unique enough (yet) to really stand out?
Something to work on.